Molly-Mae Hague is the most successful Love Island contestant ever after reportedly earning £3.4m last year.
The influencer, 23, has come a long way from showing off her Primark hauls on YouTube, signing mega deals with Pretty Little Thing and Beauty Works.
According to Companies House, Molly-Mae's company MMH Group Holdings Ltd paid £677,183 in corporation tax in 2022, meaning her income was five times this amount at £3million.
She paid £369,806 in corporation tax in 2021, almost doubling her income the following year.
Beauty Works was one of the first companies to work with Molly-Mae after she shot to fame on the the 2019 series of Love Island with boyfriend Tommy Fury.
Selling a range of styling tools and hair care, the brand is big business.
Molly-Mae is also a creative director of brand PrettyLittleThing after reportedly signing a six-figure deal.
Then there's her fake tan brand Filter, which she's said to have offered her sister Zoe a stake in.
Speaking about her successful sibling, Zoe, who recently left her job in the Royal Army Medical Corps, said in a YouTube video: "My last day in the army was the 6th of April so my pay finished on the 6th of April. I had a secure income and now that's stopped and I won't lie, it's hit me that it's stopped.
"Molly's offered so many things to me. She's offered me to help with [fake tan brand] Filter; she's said she'll pay me a monthly wage, but I can't. It's not me. I need to be out and about doing something.
After leaving the villa, Molly became the creative director of PLT and has been branded the 'ultimate influencer', bagging thousands of pounds per social media post.
She then got her sister Zoe a job at the fashion brand, where the 26-year-old has reportedly signed a five figure deal.
Speaking about the ex-army office's burgeoning career as an influencer, a source told MailOnline: "It's a no-brainer.
"Molly-Mae's working relationship with PLT has been a triumph and now bosses are hoping to replicate the same with Zoe.
"The sisters are also looking to collaborate and build on their brand as a family, which could make them millions."
Molly is also boosted by her boyfriend Tommy, who bagged millions from his fight with Jake Paul in Saudi Arabia in February.
The boxer, who shares baby Bambi with Molly, is said to have his sights set on the US market, making the Love Islanders the ultimate power couple.