Molly-Mae Hague and Tommy Fury have sparked a parenting debate after sharing snaps of baby Bambi.
The proud parents, both 23, have been posting lots of photos of the tot since she was born last month - but the latest snaps have divided fans.
In the pictures, Bambi can be seen wrapped up against the cold in a snowsuit while sitting in her car seat.
However, some of Molly's followers worried the baby would be too hot.
Safe In Their Seat, a car seat advice specialist and retailer, commented on the snap: "Usually celebs aren’t willing to take on board any info for some reason or simply don’t see it as they have thousands of other comments.
"Hopefully she will see this and reach out or find advice. The snowsuit is not safe, not only is it affecting the harness but it’s also a huge overheating risk."
Another follower added: "Bambi i s not safe at all in her car seat in the second to last picture. Please look into proper car seat safety."
However, others supported the first-time mum, saying she was doing a great job.
One wrote: "Congratulations. You're doing fantastic. Mine had snowsuits in their car seats and imagine they're still alive at 21 and 16."
A second agreed, saying: "Completely embarrassed at the amount of people on here most with their own children and some without children being so quick to make judgement based on a photo, the car seat is also a pram.
"Who is to say she didn’t pop her in there to take her a quick walk?
"Or maybe she just finished her car journey where she had to be taken back out into the cold again to get into the house so she was lifted out put in a housecoat and popped back in until she got into the warm house!
"Shameful considering she is being mum-shamed this early into her motherhood journey."
According to the NHS, parents should remove hats and outdoor clothing, such as snowsuits and coats - once the baby is in the car. This is said to prevent the baby from overheating while keeping the child safe in the event of a collision.
Last week, Mollie was criticised for carrying her baby out of the car in her arms rather than using the car seat.
One person said: “Sorry to be baby police but you should have carried Bambi in the car seat.”
While a second wrote: “Omg she stepped out of vehicle without holding her tiny head and neck.”
But other fans branded the comments 'nonsense'.
Despite her snaps dividing some of her followers, Molly looks every inch the doting parent as she paid tribute to her daughter with an adorable message last week.
Telling the tot she was 'obsessed with being her mum", she gushed: "I can't believe we get to keep you forever".
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