British designer Molly Goddard – best known for her exuberant millefeuilles of ruffles and tulle – was initially reticent to create a line of bridal wear. ’It was really something that I resisted for a while. Partly, it was because people often chose to wear pieces from our ready-to-wear collections and that felt enough,’ Goddard tells Wallpaper* on the occasion of her latest bridal collection, which arrives in time for this summer’s nuptials.
She was eventually convinced by the growing number of requests for custom designs from her inner circle, and her first bridal collection was launched in November 2020. ‘There are enormous taffeta and tulle gowns but also dresses you could easily hem and wear again and again,’ she said of the offering at the time, noting that small, Covid-restricted gatherings needn’t also mean smaller dresses. The launch of a ready-to-wear bridal collection followed, encapsulating the mood of realism and romance that runs through all her work. There were the requisite tulle gowns, but also more humble designs with hand-smocked and shirred details, alongside playful bridal accessories – from a shocking pink veil to a frilled tulle bolero.
