Last week Orange, one of Egypt’s leading mobile network operators, released a series of humorous adverts starring Egypt’s Ahmed Fatouh, Rami Rabia and Hossam Abdelmaguid, where the trio’s optimism is met with scepticism as partners and family members struggle to take them seriously. Their crime? Daring to suggest Egypt might finally progress beyond the group stage of a World Cup.
If there is one thing Egyptians do particularly well, it is self-deprecation. Perhaps that comes from history. Despite winning the Africa Cup of Nations seven times, Egypt are still waiting for their first World Cup victory. The Pharaohs will kick off their fourth appearance at the tournament against Belgium on Monday knowing they failed to win any of their seven matches so far. That is the contradiction at the heart of Egyptian football. No African nation has won more continental titles, yet Egypt remain one of the continent’s World Cup underachievers. While other African nations aim to replicate Morocco’s 2022 semi-final success, many Egyptians would happily settle for something far more modest: a single group stage victory.
