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Newslaundry
Newslaundry
National
Tanishka Sodhi

Modi government drastically cuts spending on advertising its schemes. News providers are hurting

The Narendra Modi government’s spending on advertising its policies and programmes in newspapers has gone down by 87 percent over the past six years.

For five years the publishers of the Times of India or the Hindustan Times received the most of the government’s ad money. They were trumped by the Jagran Prakashan this year, but the publisher of such titles as Dainik Jagran and Mid-Day still got less than last year. It was the same with the publishers of Dainik Bhaskar and Amar Ujala.

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