Every year when the clock strikes Call of Duty, you can count on Activision to do the same two things: tell us this year CoD is the biggest, most innovative one yet, and then undermine all of that by dropping an underwhelming gameplay video.
For a series that's constantly fighting the perception that it doesn't change enough to justify buying another $70 game (a battle that's especially uphill this year), it's remarkable just how unremarkable Modern Warfare 3 looked during Geoff Keighley's Opening Night Live stream.