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Fortune
Fortune
Christiaan Hetzner

Model Y refresh can’t come soon enough for Tesla as preliminary January sales in Europe look dire

Elon Musk, co-founder of Tesla and SpaceX and owner of X Holdings Corp., speaks at the Milken Institute's Global Conference at the Beverly Hilton Hotel,on May 6, 2024 in Beverly Hills, California (Credit: Apu Gomes—Getty Images)
  • Tesla faces a challenging first quarter in Europe, with significant declines reported in key markets like Sweden and France, potentially impacting the company’s overall performance until the new Model Y arrives to revitalize demand.

Elon Musk’s Tesla faces a potentially dire first quarter and challenging first half in Europe as it phases out its bestselling Model Y in favor of the refreshed version known as Juniper.

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