An influencer recently accused a company of using an AI-generated lookalike of hers in one of their advertisements.
Content creator Melanie Kieback took to social media on February 25 and alleged that a fashion brand, which she did not name, had created an “AI twin” of hers to promote their products.
Known online as Mel, Kieback is a photographer, blogger, and model from Berlin with more than 565,000 Instagram followers.