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Lei RV

Model Calls Out Fashion Brand For Plagiarizing Her Likeness With AI Photos In Controversial Ad

An influencer recently accused a company of using an AI-generated lookalike of hers in one of their advertisements.

Content creator Melanie Kieback took to social media on February 25 and alleged that a fashion brand, which she did not name, had created an “AI twin” of hers to promote their products.

Known online as Mel, Kieback is a photographer, blogger, and model from Berlin with more than 565,000 Instagram followers.

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