Let me be honest upfront: I am not easily won over by a TikTok aesthetic or trend. Usually, I loathe them for being consumerist and vacuous. Case and point, just last month I ranted about the ‘Girl pretty/boy pretty’ trend. Having said all that, I am excited about ‘mob wife’.
Less than a month into 2024, ‘mob wife’ is already being dubbed the fashion look of the year. I’ve had no less than 102 PR emails with ‘mob wife’ in the subject line during the last two weeks. Fast-fashion brands have already got their sharp capitalist claws into it. Every magazine is covering the trend (hello, inception!). To date, there are 13k videos using the hashtag on TikTok. All of this would typically make me despair at the death of personal style; at the environmental impact of this ‘cores’ era; at the uniformity of it all. That latter point is what’s different, though.
