It's hard to make a new MMO nowadays—sure, if you've got over two decades of expansions to back you up, you can keep your players entertained by using every bit of the buffalo. But if you don't have that? Good luck.
MMO design veteran Jack Emmert, who recently returned to Cryptic Studios and has worked on multiple games including City of Heroes, Neverwinter, Champions Online, and Star Trek: Online, says hounding after scope is part of the problem in an interview with GamesIndustry.biz.