MMA star Aspen Ladd has criticised fighters in the UFC who she believes are trying to be "discount Conor McGregors".
McGregor is the sport's biggest star having reigned as a two-weight UFC champion while generating the highest viewing figures in the history of the promotion. Despite suffering a huge recent decline, he remains the most talked-about fighter in MMA and his return will once again draw eyes around the world in 2023.
Several stars are trying to break into the scene and generate the pay-per-view draw McGregor enjoys which has been boosted by his trash-talking personality. And Ladd, who fights under promotional banner PFL, believes it is important UFC stars now acknowledge their promotion also requires a degree of entertainment.