The beach clubs of Dubai and Ibiza may be a little quieter this summer, at least when it comes to their headcount of European soccer stars. The off-season has been intruded upon by the Club World Cup with the likes of Real Madrid, Manchester City, Paris Saint-Germain, Bayern Munich, Chelsea and Inter in the United States for this summer’s expanded tournament, which kicks off this weekend. Wayne Lineker and Salt Bae may get lonely.
European enthusiasm for Gianni Infantino’s latest harebrained scheme is low. The $131m bounty for winning the tournament has incentivised clubs at boardroom level (see Real Madrid spending many millions extra to sign Trent Alexander-Arnold in time to play), but players may not be as driven on the pitch. European fans may not even watch – the tournament is being broadcast in the UK on Channel 5, a network known more for daytime reality TV repeats than live soccer. It’s being streamed worldwide on DAZN, a platform with wildly varying adoption levels across the globe.
