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The Guardian - US
The Guardian - US
Sport
Graham Ruthven

MLS’s Netflix deal could be profound, if they’re willing to show the warts

MLS Netflix Lionel Messi Drive to Survive Apple TV+ Box to Box Films Max Verstappen United States F1 Inter Miami
Any documentary series covering MLS will be keen to put Inter Miami’s Lionel Messi and David Beckham at the center.
Any documentary series covering MLS will be keen to put Inter Miami’s Lionel Messi and David Beckham front and center. Photograph: Stacy Revere/Getty Images

The sight of Formula One cars racing down Las Vegas Boulevard two months ago proved the power of streaming. More specifically, it highlighted the popularity of Drive To Survive, the Netflix docuseries that has transformed F1, particularly in the United States. November’s Las Vegas Grand Prix was attended by almost every celebrity and public figure with a Wikipedia page – and Major League Soccer was clearly watching.

MLS will be the subject of its own Drive To Survive-style show – produced by the same film-makers (Box To Box Films) – in 2024 with an eight-part series promising to offer “a definitive, never-before-seen insider’s view into the league.” MLS players and coaches can now look forward to becoming reality TV stars.

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