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Fashion Times
Fashion Times
Lifestyle
Lara Galan

Miu Miu Taps Hailey Bieber for a Moody, Cinematic Fall/Winter 2026 Campaign

Miu Miu has officially unveiled its Fall/Winter 2026 campaign, and it's already turning heads across the fashion world. The Italian label tapped two of the industry's most magnetic faces, Hailey Bieber and Xiao Wen Ju, to headline a visual story that blurs the line between reality and daydream. For anyone tracking the latest in celebrity fashion campaigns, this one sets a striking tone for the season ahead.

Photographer Zoe Ghertner captured the pair against a suspended, nocturnal landscape awash in flickering industrial lights and cool blue tones. The setting feels almost cinematic, an everyday backdrop reimagined as something otherworldly. There's a quiet tension running through every frame, as if the two models are caught between two versions of themselves.

Inside the Miu Miu Fall/Winter 2026 Collection

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