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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Miu Miu Muse Gigi Hadid Serves 30s Glamour in the Fashion House's New 2024 Bag Campaign

Gigi Hadid stars in Miu Miu’s 2024 bag campaign. (Credit: Courtesy of Steven Meisel)

Miu Miu is having a moment. OK, more than a moment. The kid sister of Italian staple Prada used to just ride its coattails, tagging along after its big sister, wanting to copy everything she does. (We can totally relate.) But in the last few years, Miu Miu has really come into its own. It has grown up to become one of the hottest fashion brands around. That's not just hyperbole, either. According to The Lyst Index, it's officially the hottest brand of last year. So it's not surprising that there's a lot of buzz surrounding its latest advertising campaign. Of course, it doesn't hurt that it stars Gigi Hadid.


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