Mitr Phol invests in food tech startup Meat Avatar

From left: Mr Voradate, Mr Wiphu and Warut Janpoe, deputy managing director of Meat Avatar Co, at a press conference on a plant-based meat business. Mitr Phol Group

Mitr Phol Group, Asia's largest sugar producer, has made a new investment in Meat Avatar Co, a food technology startup, as it diversifies into the plant-based meat business to catch the trend in future food in Thailand and overseas.

Both companies expect to see revenue reach 100 million baht by the end of this year, said Voradate Chantasatkoso, manager for energy and new business development of Mitr Phol Group.