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Missouri Debates Tax Rates For Legalized Sports Betting

A billboard promoting a ballot measure to legalize sports betting in Missouri is seen along Interstate 44 Wednesday, Oct. 23, 2024, in St. Louis County, Mo. (AP Photo/Jeff Roberson)

A November ballot measure in Missouri seeks to legalize sports betting, with proponents highlighting the potential for increased tax revenue for schools. However, a key issue in the debate is the taxation of promotional costs associated with sports betting, which can impact the amount of revenue available for education.

The evolving landscape of sports betting taxation is a subject of discussion among policymakers, with various states adjusting their tax rates and deductions in response to the industry's rapid growth since the legalization of sports wagering in 2018.

States like Iowa have a low tax rate of 6.75%, while New York imposes a high tax rate of 51%. Discrepancies in tax rates are further amplified by variations in how promotional bets are treated for tax purposes.

Missouri's proposed 10% tax rate on sports betting revenue falls below the national average of 19%. The state's constitutional amendment includes provisions for deducting promotional credits from taxable revenue, with a cap set at 25% of all wagers.

Comparisons with other states like Colorado, which initially allowed full deductions for promotional bets but later capped them at a lower percentage, offer insights into the potential impact of tax policies on sports betting revenue.

The debate extends to questions about the appropriateness of subsidizing promotional bets through state tax policies, with some experts questioning the rationale behind exempting such costs from taxation.

The Missouri ballot measure, funded by major sports betting companies, has sparked a record-breaking campaign. If approved, the measure would authorize online sports betting licenses for select entities, including casinos and professional sports teams.

Opposition to the measure, led by a major casino operator, raises concerns about the potential shift in gambling behavior from physical casino locations to online platforms.

Lessons from states like New Jersey and Illinois, which have implemented varying tax rates and deductions for sports betting, offer valuable insights into the complex interplay between taxation policies and industry outcomes.

Despite concerns about higher tax rates, sportsbooks have continued to compete for bettors by offering attractive odds and promotions, suggesting that taxation policies may not significantly impact the betting experience for consumers.

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