Missguided's collapse into administration and subsequent rescue by the owner of Sports Direct and House of Fraser made headlines across the world.
The Manchester-headquartered company had only recently announced its founder's resignation as chief executive as well as the shedding of more than 60 jobs.
But the company's fall from grace is just the latest chapter in a fascinating story that goes back to a humble factory in Prestwich, a little over a decade ago, as the Manchester Evening News reports.