The 74th Miss Universe pageant takes place in Thailand tonight, with more than 130 contestants preparing to compete in a global broadcast that is expected to draw millions of viewers. The event remains one of the most closely followed competitions in international entertainment and continues to evolve in line with broader conversations about representation.
This year's edition has attracted heightened attention as organisers emphasise advocacy, purpose driven storytelling and a wider understanding of cultural identity. Delegates from both established pageant nations and emerging competitors have spent weeks promoting campaigns linked to education, equality, health and social inclusion.
