As voters get set to take part in the first presidential elections since the rise of generative AI, misinformation looks poised to have an even bigger role than in 2016 and 2020. And nowhere is that more prevalent than within the Latino community, which tends to be targeted disproportionately as political parties desperately vie for their vote.
Analysts have advised Latinos to stop and think twice when receiving information and, particularly, before sharing it. Nevertheless, misinformation has become progressively sharper at appealing to Latinos' emotions, especially as November fast approaches. As Tamoa Calzadilla, director of the largest factchecking Spanish-spoken site in the U.S. explains: "the reason why things go viral is that they target your deepest fears."
