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The Economic Times
The Economic Times
Technology
Himanshi Lohchab

Mirror, mirror who’s the most visible of them all?

Google OpenAI United States

For at least a year now, Google isn’t your only search tool. You probably spend as much time, or even more, in ChatGPT or Claude. Yet, Google seeks your continued loyalty. It presents you with the ‘AI Overview’ and its own AI tool, Gemini. The AI-fication of search has shaken the world of digital marketing; decades-old rules are being rewritten.

For brands, ranking first on Google means only so much. The new battleground for eyeballs and mindspace is the AI chat window. Brands are scrambling for visibility inside AI-generated responses.

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