A Minneapolis based content creator who goes by Chris the Producer ran a personal experiment to check whether apps and websites charge different people different prices for the same products and services. He shared the results in a TikTok video that has drawn 4.3 million views and more than 13,500 comments.
Chris said he first learned about the practice, known as “surveillance pricing,” a few months ago. He explained that companies can charge different prices to different customers based on data they collect about each person.