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We Got This Covered
We Got This Covered
Sadik Hossain

Minneapolis man tests if apps charge people different prices for the same items. His discovery? ‘Price tags are dead’

A Minneapolis based content creator who goes by Chris the Producer ran a personal experiment to check whether apps and websites charge different people different prices for the same products and services. He shared the results in a TikTok video that has drawn 4.3 million views and more than 13,500 comments.

Chris said he first learned about the practice, known as “surveillance pricing,” a few months ago. He explained that companies can charge different prices to different customers based on data they collect about each person.

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