The Commerce Ministry has pledged to move ahead with measures to drive the government's soft power development policy, with a focus on promoting Thai cultural products worldwide through a "5F" approach, referring to food, film, fashion, fighting and festivals.
According to Phusit Ratanakul Sereroengrit, director-general of the Department of International Trade Promotion (DITP), the government recognises these areas as potential vehicles for soft power, with the Commerce, Culture and Tourism and Sports ministries collaborating to push the soft power policy forward.
