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The Economic Times
The Economic Times

MINISO enters quick commerce with 90+ products on Instamart, including Harry Potter, Hello Kitty

Global lifestyle retailer MINISO has made its quick commerce debut in India through Swiggy Instamart, bringing more than 90 products across categories including accessories, kitchen and dining, stationery, toys, and arts and hobbies.

The partnership, launched on August 21, expands Instamart’s non-grocery offering as quick commerce platforms increasingly move beyond everyday essentials into lifestyle, gifting and general merchandise.

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