Mining giant Glencore’s Australian PR blitz forgets the coal driving the climate crisis

In new ads, mining giant Glencore says its products power ‘everything from smartphones and electric cars to renewable energy for a low carbon future’. Photograph: Bloomberg/Getty Images

Glencore is one of Australia’s largest exporters of thermal coal – a product that, when burned, is a major driver of the climate crisis.

But the Anglo-Swiss mining giant is on an advertising and marketing blitz in Australia – tagline: “Advancing everyday life” – where mention of the thermal coal that earned them US$10.9bn in revenue in the last two years has so far been conspicuously absent.