I've always found joy in makeup—the creativity, the freedom, the thrill of the transformation. But one thing I have found anything but joy in is removing my mascara. There's something endlessly laborious and messy about the whole process, enough to make me dread it for hours before the time comes. So I'm embracing this summer's latest anti-makeup trend, ghost lashes, with open arms.
Anyone interested in the beauty industry will know that there has been a very distinctive shift towards minimalist makeup in recent years. The growth of brands like Glossier, Refy, and Merit (to name just a few) proved once and for all that consumers had adopted a 'less is more' mindset. And just when it seemed that the pendulum was set to swing back the other way, with dopamine nails and glittering festival beauty on everyone's lips this summer, celebrity-endorsed ghost lashes have landed.
