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The Conversation
The Conversation
George Kassar, Full-time Faculty, Research Associate, Ascencia Business School

‘Minimalist’ lifestyles may not effectively tackle overconsumption. Can performance management help?

Overconsumption of material goods is a problem with significant consequences, from environmental crises – it’s a key driver of resource depletion – to diminished personal well-being – it can lead to a host of mental health challenges. One popular answer to this problem is minimalism, a lifestyle that promises freedom and simplicity by reducing material possessions. Guidebooks and popular culture about minimalism and decluttering have brought the idea of “less is more” into the mainstream.

But is minimalism a viable solution to overconsumption? Research suggests it can come with problems that may undermine its potential to improve our world and ourselves.

The paradox of minimalism

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