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Motor1
Motor1
Sport
Angel Sergeev

Mini Switching To Agency Sales Model In Europe Next Year

Next year will mark the start of BMW Group’s shift in sales strategy. Mini will be the first brand from the conglomerate to sell its cars using what we would describe as a hybrid sales model starting in Italy, Poland, and Sweden on January 1, 2024. What exactly does this new sales model entail, and how does it compare to the existing direct sales model by Tesla? We have the answers.

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