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Motor1
Motor1
Business
Jacob Oliva

Mini Apologizes For The Ice Cream Fiasco At Shanghai Auto Show

Mini Shanghai Auto Show Shanghai BMW Automotive News Europe China

BMW's Mini faced backlash from Chinese internet users after workers at its booth allegedly showed discrimination towards local visitors. The incident happened during Mini's 300 ice cream giveaway promotion at the 2023 Shanghai Auto Show.

The said incident sparked an uproar on China's social media platform, Weibo, with "BMW Mini" becoming the second most-searched topic with over 93 million views, backed by pictures, videos, and angry comments. One video showed two Chinese workers refusing to give ice cream to local visitors, only to offer it to a Western attendee moments later, Automotive News Europe reported.

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