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The Guardian - UK
The Guardian - UK
Politics
Sarah Marsh

Millions of young people exposed to vape posts online, charity says

Iqos e-cigarette
An Iqos e-cigarette. Philip Morris said it was ‘not positioned to provide a full response’ to the report. Photograph: Bloomberg/Getty Images

Tens of millions of young people on social media are being shown posts promoting nicotine pouches and vapes using discounts, giveaways and paid influencers, according to a report.

The Campaign for Tobacco-Free Kids claims companies are using “aggressive” tactics and that posts promoting smoking alternative nicotine and tobacco products had been viewed more than 3.4bn times across social media platforms.

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