Millions of adults are cutting out alcohol to save money and be healthy – inspired by the younger “Generation Sensible” who booze less.
A study of 2,000 Brits found 38% are mindful when it comes to drinking, and a quarter have consciously cut down their intake in the past year.
Health is the top reason for this new behaviour (32%), while 15% wanted to prevent waking up with gaps in their memory.
