Online supermarket Ocado has been roasted for using millionaire Nigella Lawson to front its budget cookery campaign.
The TV cook launched her recipes this week after it was revealed almost two-thirds of households are looking for cheaper meals to make.
Nigella’s first dish was a “dreamy creamy” peanut butter pasta costing £1.03 a head. But critics said the star’s recipes assume we all have kitchens full of items such as petits pois and cumin seeds.