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Wales Online
Wales Online
National
Brett Gibbons

Millionaire boss finds love through own dating site - and she's 30 years younger

A three-times married multi-millionaire, notorious as boss of a controversial dating site, will wed again this year after meeting his soul mate through his own agency. Brandon Wade, 51, founded SeekingArrangement - the US sugar babies dating site, in California in 2006.

Infamous for announcing love was “invented by poor people,” he admits his own cynical declaration was challenged by meeting economics student Dana Rosewall, 21, at the end of 2020. Since then he has transformed the site – which had 36 million users worldwide with around a million in the UK – into Seeking, an upmarket dating agency “building connections between like-minded people.”

He has moved the operation away from catering for sugar babies, or younger women dating richer older men or sugar daddies for cash. Brandon, who lives with his fiancée in Las Vegas, USA, and had already accumulated wealth as a tech consultant before starting his dating site, said: “Mine and Dana’s love is eternal, timeless and transcends this life.

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