Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Sasha Rogelberg

Millennials’ fast-fashion favorite Forever 21 can’t keep up with e-commerce giant Shein’s meteoric rise

A woman in a pink jumpsuit holds up a pink garment to show her friend (Credit: Allen J. Schaben / Los Angeles Times—Getty Images)

Once the mall epicenter of cheap jeggings and sequined halter tops, fast-fashion brand Forever 21 is reeling from financial problems, which have only been exacerbated by the rise of e-commerce behemoths like Shein.

Forever 21 is asking some of its landlords for a break on rent—up to 50% on some of its 380 U.S. locations, people familiar with the situation told CNBC. The company filed for bankruptcy in 2019 after being unable to grow sustainably and emerged after being bought by Authentic Brands Group and landlords Simon Property Group and Brookfield Property Partners a year later, but has no plans to file for bankruptcy protections again, the people said.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.