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The Guardian - UK
The Guardian - UK
Lifestyle
Rosie Taylor

Milk formula firms target women looking for pregnancy advice

Some firms have targeted women looking for breastfeeding advice.
Some firms have targeted women looking for breastfeeding advice. Photograph: Fly View Productions/Getty Images

Women trying for a baby are being targeted by formula milk companies on social media even before they have become pregnant, a World Health Organization scientist has said.

Formula milk brands use online shopping and search data to detect when someone is planning a baby, said Dr Nigel Rollins, of the department of maternal, newborn, child and adolescent health at the WHO.

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