
In 2024, Beyoncé released her Cowboy Carter album and a Western-inspired aesthetic to match. Bella Hadid hard-launched her cowboy girlfriend status and began dressing the part. And designers like Louis Vuitton and Ralph Lauren made 10-gallon hats the focal point of their runway collections. To put it plainly: It was the year of the horse girl.
This year, however, the aesthetic has evolved dramatically. The look is no longer defined by American Girl Doll riding boots and barn jackets—nay (neigh), 2025 is all about the wild horse girl. It all started when Beyoncé made assless chaps the focal point of her summer tour, debuting dozens of cheeky styles in a matter of days.