Mike Tyson has launched ear-shaped edibles with a chunk missing in reference to his infamous world heavyweight title fight with Evander Holyfield.
The legendary boxer was disqualified from their 1997 rematch when he bit a chunk out of Holyfield's ear in one of the most outrageous moments in boxing history.
And after later patching up his relationship with his bitter rival, Tyson has joked about the incident on many occasions and suggested to Holyfied that they market a product around the moment.