
Now that weed is legal in several states, everybody and their mother is starting a new brand. Whether we like it or not, celebrities looking for an easy cash grab are joining the conversation by launching products and strains that reach their target audience. Jay-Z, Justin Bieber, Seth Rogen, Bella Thorne, and B-Real of Cypress Hill, to name a few, have launched successful and well-respected weed brands that even connoisseurs of the niche. One of these celebrities, however, is taking a weird approach. But hey, weird is better than boring any day.
Mike Tyson’s weed brand, Tyson 2.0, just dropped Mike Bites, ear-shaped edibles that will soon be haunting your feeds. They’re inspired by the iconic 1997 fight where Tyson bit off and spit out Evander Holyfield's ear — a moment that even those who aren’t old enough to remember firsthand are painfully aware of. The product is one of many items Tyson 2.0 sells alongside various strains of Sativa and Indica flower.