Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Maureen Meehan

Mike Tyson's 2.0 Cannabis Is Launching In Michigan With Knockout OG, Pound For Pound Cake

Former pro boxer Mike Tyson is bringing his wildly popular cannabis brand in the form of Knockout OG and Pound for Pound Cake to Michigan

What Happened: Tyson 2.0 will launch at cannabis dispensaries through a cultivation partnership with Michigan's Common Citizen, which has a greenhouse on the west side of the state as well as several retail shops.

Chad Bronstein, chairman of Tyson 2.0, said the products coming to Michigan were so popular that they sold out when they were launched in other states, including California, Colorado, Nevada and Massachusetts. In the case of Massachusetts, the cannabis flower sold out in an hour, he said. 

Why It's Important: People have come to admire Tyson's openness about how cannabis has helped him deal with many issues during and after his boxing career.

"This is challenging," Tyson said in an interview about starting a cannabis company. "I'm looking forward to riding it to my highest potential."

Tyson, who says he tests all of his products himself, has a way with his fans, now as a businessman as he did as a boxer.

"When fans come up to him, he's always like, 'I'm the people's champion. It's my job to talk to everybody.'" Bronstein said. "He has the same philosophy in his day-to-day as the people's champion that he has brought to this company."

Bronstein added that Tyson is excited about bringing the products to Michigan, which is one of the fastest-growing cannabis markets in the country. 

"You see a lot of new stores coming up," Bronstein said. "It's very scalable and the market is innovative and growing. That's why we chose to make sure we had a big footprint there."

What's Next: Bronstein told the Detroit Free Press that there also will be partnerships with other brands and pointed to PepsiCo (NASDAQ: PEP)'s launch of a hemp seed-infused Rockstar Energy drink as an example of what Tyson 2.0 might expand to.

Bronstein said he and Tyson will be in Michigan sometime this month to promote the cannabis line.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.