ORLANDO, Fla. — Make no mistake about it, UCF football coach Gus Malzahn is now in charge of the school’s name, image and likeness collective.
Actually, it’s Malzahn’s self-described “right-hand man” SJ Tuohy, who last week announced he is leaving as Malzahn’s director of football operations and chief of staff to become the executive director of The Kingdom NIL — a fundraising collective geared toward supporting UCF athletes through NIL.
That means Tuohy is technically in charge of collecting the NIL money, but you better believe Malzahn is in charge of doling it out.
