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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Mike Ashley’s Frasers Group takes 19% stake in AO World

AO World staff deliver appliances
AO Word has faced tough trading conditions as consumers cut down on large-scale purchases amid the cost of living crisis. Photograph: Tommy (Louth)/Alamy

Mike Ashley’s Frasers Group has taken an 18.9% stake in the online electricals retailer AO World in a £75m deal involving buying out shares held by the crisis-hit Odey Asset Management.

Frasers Group, the parent of brands from Sports Direct to Evans Cycles, said the deal was part of a strategic partnership that the two companies had been in talks about forming for two years.

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