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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Mike Ashley’s Frasers Group plans more stores as profits soar

Sports Direct store at Wrekin retail tark in Telford
Frasers Group plans to have fewer but larger Sports Direct outlets. Photograph: Nick Potts/PA

Mike Ashley’s Frasers Group, the owner of Sports Direct and Jack Wills, plans more acquisitions and store openings after sales rose by almost a third and profits bounced back following the end of high street lockdowns.

Pre-tax profits for the company, which also owns House of Fraser, Flannels, Game and Evans Cycles, and recently bought the online specialists Missguided and Studio Retail, increased to £366m in the year to 24 April from just £8.5m a year before, as sales rose almost 31% to £4.7bn. Investors reacted positively, with the company’s share price closing up 25% at 942p.

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