Entrepreneur Mike Ashley’s Frasers Group has swooped for digital retailer Studio Retail in a £26.8m deal.
The firm – already owners of a huge portfolio of businesses including Flannels, House of Fraser, Sports Direct and Evans Cycles – announced on the stock market that it had "rescued another business out of administration and saved approximately 1,500 jobs".
The move comes after the Lancashire-headquartered online trader confirmed on Thursday it had appointed Teneo to lead the administration process of Studio Retail Group.