In the industrial area of Hayden Tract in Culver City, LA, a fully restored, vaulted 1950s factory is now home to a new office for music branding and merchandising specialist Ceremony of Roses. It is the work of 22RE, a firm founded by Dean Levin in 2021 and named after the engine of his beloved 1980s Toyota flat-bed truck, currently parked in the alley behind his design studio a few miles east in West Adams, where Levin also has a furniture workshop. ‘They last forever and I’ll never get rid of it,’ Levin says of the vehicle, with laid-back pride.
This hyper-level focus on longevity and recycling is a recurring theme in the artist, architect and designer’s work, which includes door and desk knobs made from rocks collected from years of surfing in Rincon and Malibu, or 300-year-old cypress planks from a ryokan in Japan, which will be used in an upcoming LA store project.
