
KEY POINTS
- Semler's CEO said its $40M buy of Bitcoin highlights the company's belief in the digital asset's investment potential
- He said company leadership determined that holding Bitcoin was the 'best use' for Semler's excess cash
- A former real estate-focused firm also purchased more Bitcoin Tuesday as part of its 'Bitcoin-first' strategy
A U.S. non-crypto firm revealed Tuesday it has adopted a Bitcoin strategy, joining BTC maximalist MicroStrategy in the growing list of companies purchasing Bitcoin to further grow their businesses.