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Fortune
Fortune
Sheryl Estrada

Microsoft’s Frontier push aims to turn AI spending into measurable returns

In this photo illustration, a Microsoft logo is displayed on a smartphone with Artificial Intelligence (AI) symbols on the background. (Credit: Getty Images)

Good morning. Microsoft is making a $2.5 billion investment in Microsoft Frontier Company, a new operating business focused on delivering AI-driven business transformation for customers. The move reflects the tech giant’s belief that solving enterprise AI’s ROI challenge will be the key driver of the next wave of enterprise AI adoption and spending.

With 6,000 forward-deployed engineers tasked with helping customers use its AI more effectively to transform their businesses, the tech giant is effectively underwriting the last mile of AI implementation—where many enterprise initiatives have stalled.

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