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MarketBeat
MarketBeat
Business
Chris Markoch

Microsoft Wants to Power Retail Without Competing With It

Microsoft Goldman Sachs MarketBeat

Many investors were focused on the Consumer Electronics Show (CES) in Las Vegas last week. However, one tech giant made news of its own at NRF 2026, the retail industry’s annual conference in New York.

Specifically, Microsoft Corp. (NASDAQ: MSFT) announced the rollout of Copilot Checkout. This is one way that Microsoft is using artificial intelligence (AI) to push into agentic commerce. With Copilot Checkout, users can complete purchases directly within its AI chatbot. This allows the retailer to remain the merchant of record, handling fulfillment and customer service.

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