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Tribune News Service
Tribune News Service
Business
Renata Geraldo

Microsoft to add AI features to Bing and Edge in growing tech rivalry

Microsoft will add artificial intelligence-powered features, including chat, to its search engine, Bing, and its browser Edge, the software giant announced at a day-long event at its Redmond campus on Tuesday. The move signals the importance tech companies have recently placed on AI.

"It's a new day in search, it's a new paradigm for search, rapid innovation is going to come," Microsoft CEO Satya Nadella said at the event.

The new features are powered by Microsoft's cloud computing platform, Azure, and OpenAI, a San Francisco-based startup that makes ChatGPT and other tools that write text and generate images through an AI engine. In January, Microsoft announced a multiyear, multibillion-dollar investment in OpenAI, which is the third stage of a four-year partnership with the startup that began with a $1 billion investment.

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