
What you need to know
- Microsoft recently announced its plans to pump the brakes on its aggressive ad strategy in Windows 10, designed to get users to upgrade to Windows 11.
- It's unclear if this is a permanent decision since it plans to "share a new timeline in the coming months."
- Windows 10's market share hit an all-time high last month, pushing it to 30%.
- The significant growth is attributed to Windows 10's imminent death, Copilot+ PCs, and Microsoft's aggressive ad strategy.