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Benzinga

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Kaustubh Bagalkote

Microsoft Targets Nintendo Switch 2 With Xbox ROG Ally Launching October 16

Nintendo Xbox Microsoft Microsoft Corp Nasdaq Sony Japan Today

Microsoft Logo on bldg.

Microsoft Corp. (NASDAQ:MSFT) is re-entering the portable gaming market with its Xbox ROG Ally console, targeting Nintendo Co. Ltd.‘s (OTC:NTDOY) dominant Switch 2 following its record-breaking launch performance.

The tech giant unveiled the handheld device at Germany’s Gamescom trade show, announcing October 16 availability without revealing pricing details, Japan Today reported. The move comes as Microsoft seeks new revenue streams amid declining console sales and modest Game Pass subscription growth.

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